What

A pair of business consultants help a startup CEO rethink his branding and marketing strategy. The Ford Transit Connect 2019 provides an assist. Featured episode from a four-part series.

Why

We love it when form meets function and when brands and products offer true utility. It was fun to explore how this Ford model could deliver on both fronts, especially for our co-founder and resident gear head Kevin Keiser who grew up working on cars in his Dad’s auto shop. In addition to his work on this series, Kevin films a lot of content for Mercedes Benz.