What

A step-by-step instructional to educate patients diagnosed with PNH on how to self-infuse medication as part of a new home-based treatment.

Why

At MakerNYC we take the idea of health and wellness very seriously – but everybody’s going to say that, right? What excited us was the opportunity of pairing two traditionally opposing video styles into one. Simply put - it's a bit of a mash-up combining medical and lifestyle in order to help make the messaging friendlier and more interesting to viewers, be it patients or their families.